The Challenge
Modern cars are data goldmines, but most of that gold just sits there. Our client saw an opportunity: what if you could turn raw numbers into real value—safer trips, smarter maintenance, and a reason for drivers to stick with the brand for life?
Our Approach
We built a digital coach that reads the car's data in real time, then personalizes the driving experience—suggesting routes, flagging maintenance, even recommending playlists. For the automaker, the tool anonymizes and aggregates data for new business models, like usage-based insurance and in-car commerce.
The Implementation
We worked hand-in-hand with the automaker's engineers to plug the tool into existing systems and mobile apps. Privacy and security were baked in from day one. We started with a pilot group, gathering feedback and iterating quickly.
The Results
Driver engagement soared, maintenance issues were caught before they got expensive, and a new data-driven revenue stream was launched. Drivers said the car felt like it 'knew' them, and the brand's reputation for innovation soared.
